A2 Media Stuides

Monday 13 May 2013

Friday 10 May 2013

Evaluation

Evaluation

In what ways does your media products use, develop or challenge forms and conventions of real media products?

How effective is the combination of your main product and ancillary texts?

What have you learned from your audience feedback?

How did you use new media technologies in the construction and research planning and evaluation stages?

Thursday 9 May 2013

Risk Assessment

Advert One: Free Kick Advert
Although it seems that running around on a field offers no major risk there were a few things we had to take into consideration when filming this advert. We had to choose a day where it hadn't rained so that the pitch wasn't slippy, this way there was a reducing risk of anyone falling over and injuring them.

At one point within the advert features a big tackle that earns a free kick. The risks with this are that the tackle could potentially go wrong and seriously injure the person being tackled. To get around this we used 3 different shots to make it look like the tackle was one fluent movement without the tackle actually taking place. This meant that the risk was successfully removed.

A slightly less severe risk is that the ball may hit someone in the face and break a nose, unlikely but a potential risk nevertheless. In an attempt to counter this we pre-planned where the shots were going to go beforehand, however, you can't precisely judge where the ball is going to go so this was a hard risk to control.

Another hard risk to control was theft. Being out in a public place with an expensive camera poses a risk of theft. Again this is highly unlikely but still a possible risk, there is no way we could really control this risk but instead used an empty field where no other people were around.

Advert Two: Kick Ups Advert
This advert took place in a different environment to the first one and used a changing room in a school. Because the advert was filmed in a small room and in a school most risks were already removed, there was no possibility of slipping because the floor was dry, and there was no possibility of theft because there were a number of CCTV cameras dotted around.

However, there was a risk of possible damage to school property if the ball was to fly off in a random direction. To counter this we removed everything of value from the room so all that was left were the four walls, benches and a bin. To control this further we used someone with experience in football. Along with some practice beforehand this meant that the ball was less likely to fly off and break something.

Sponsorship Advert
This advert was slightly more similar to the first but instead took place in a 5-a-side court with a concrete floor. If a player was to slip here the impact would be much greater than on grass. To make sure this didn't happen, the set up was pre-planned and practiced in an attempt to reduce this risk. All other risks such as the ball injuring someone and theft were controlled the same as advert 1.

Shot Lists

Shot lists

Advert 1

· Establishing shot

· Close up shot

· Medium shot

· Close up shot

· Extreme close up shot

· Close up shot

· Medium shot

· Long shot

· Medium shot

· Close up shot

Advert 2

· Close up shot

· Long shot

· Medium shot

· Close up shot

· Long shot

· Medium shot

· Long shot

· Close up shot

· Medium shot

· Close up shot

· Long shot

· Close up shot

· Over the shoulder shot

· Close up shot

Sponsorship

· Medium shot

· Close up shot

· Medium shot

· Close up shot

· Medium shot

· Long shot/Medium

· Close up

Thursday 20 December 2012

Scripts

Advert 1

Shot no.	Video	Dialogue/audio
1	Medium shot of kick ups
2	Close up of ball hitting bin
3	Close up/medium shot of player sitting down looking fed up
4	Close up of player looking up at something
5	Close up of deodorant can on bench
6	Close up of putting on the deodorant on left arm	Sound of the spray
7	Close up of putting on the deodorant on right arm	Sound of the spray
8	Medium shot with tilt movement, moving from feet to head	Music starts
9	Medium shot of doing kick ups
10	Medium shot of the ball been thrown
11	Close up of the bin, with the ball landing into the win
12	Close up of deodorant can with text to the side	Slogan said by voice over 'From nothing, to something'

Sponsorship Advert

Shot no.	Video	Dialogue/audio
1	Two shot of someone giving the ball to the other person
2	Close up of arm and deodorant been applied to left arm	Sound of the spray
3	Close up of arm and deodorant been applied to right arm	Sound of the spray
4	Long shot of someone skilling someone out with ball
5	Long shot of ball been kicked into goal
6	Close up of can on the floor with writing to the side	Voice over saying the slogan 'From nothing, to something'

Radio advert

Shot no.	Video	Audio/Music
		Dramatic music starts
		“don’t let lack of skill or ability get you down. With all new EMERGE body spray, release your inner self and feel like a new man. Feel the rush with EMERGE and go from nothing to something